For Immediate Release

Bag’s style, comfort and quality makes the grade with the crew of Survivor as well as fashion-savvy celebs

iParenting names Go GaGa’s Slide Diaper Bag among the Best of 2008

Boston, MA (PR Web) May 16, 2008 – Celebrities may live in a different world than the rest of us on a day to day basis, but there’s one great equalizer – travel. When it comes to travel, celebrities tote their own carry-ons, struggle to carry their laptops, and bumble at the security conveyor, too.

That’s why some of entertainment’s top funnymen and fashionistas flocked to Go GaGa’s Slide Bag during this week’s Boom Boom Room event in NYC. Constance Zimmer of Entourage, Lyndsey Rodriguez of MTV, and Milena Govich of Law and Order were among the celebrities who visited the gifting suite in one of Chelsea’s hottest studios.

Zack Levi of NBC’s Chuck raved about the bag’s ergonomic strap and hip, urban design, “This is a great bag!” he said as he checked out the earthy copper and olive colored totes. Comedians Chuck Nice and Doug Benson of VH1’s Best Week Ever couldn’t wait to try The Slide for their next trip. Doug Benson said, “This will be perfect for carrying my laptop when I travel – it’s the best bag I’ve seen!” As a Mom and fashion icon, Emme appreciated the bag’s features including stroller straps that can be used to carry a yoga mat, or a changing pad that can also provide protection for a laptop. “This is wonderful! There are so many terrific features - I want to hear about each one.” She also loved the fact that The Slide offers both comfort and style, “You don’t have to compromise!” she exclaimed as she tested the ergonomic strap. Jill Zarin of Bravo’s Real Housewives of New York City couldn’t wait to take a Slide for her grandson who was being born that day. “This is an incredible bag for parents in the city! They’ll be able to carry everything they need,” she said as she modeled a black Slide.

But the Slide isn’t just for looks or light use – it’s a durable bag that holds up under even the toughest of conditions – like the set of Survivor. At the Golden Globes’ Boom Boom Room event in LA, the survival show’s producer and set designer couldn’t wait to take the Slide with them to Micronesia. “When we’re filming, we have to carry everything that we need for the day with us. Plus, we’re right there with the contestants – in the mud, water, heat – so whatever bag we carry has to endure some pretty tough treatment. This bag can handle it!” Joel Anderson of Survivor’s Fans vs. Favorites couldn’t wait to start using the bag. “I’m going to take this everywhere – it’s got a spot for everything I need and can take some tough use.”

Comfort, durability and thoughtful design are at the heart of the new line, which launched in September 2007. “When you’re traveling, what you need to carry changes from one day to the next,” said Jill Cartwright, founder of Go GaGa. “So, we created a versatile bag that could fit everything from a 14” laptop, to a change of clothes, to books and food for the flight.”

The Slide’s travel-friendly features include:

  • An ergonomically safe strap made of stretch nylon that distributes the weight of the bag across your back and shoulders
  • Insulated side pockets that will keep large Nalgene bottles cold, protect camera lenses, or hold sunglasses for easy access
  • Front and back exterior pockets for easy access to travel documents, maps, keys, or cell phone
  • Reinforced foam base that keeps the bag upright when placed on a flat surface
  • Moveable interior divider that gives organization and structure when you need it and moves to one side if you don’t

So, when looking for the perfect laptop bag or carry-on, don’t go crazy – Go GaGa.

For additional information, additional celebrity pictures and endorsements, or a sample of the Slide diaper bag, contact Jill Cartwright.

About Go GaGa
Go GaGa is a Boston-based company that designs and manufactures ergonomically safe and stylish products for men and women. Launched in September 2007, their line includes diaper bags that are well-constructed and thoughtfully designed so that parents can use them as laptop bags or gym totes long after their little one has outgrown diapers and rubber ducks.

Contact:
Jill Cartwright
Go GaGa
617-875-2226
jill at gogagalife.com
http://www.gogagalife.com